IBPS SO Marketing Officer exam

The IBPS SO Marketing Officer exam is conducted by the Institute of Banking Personnel Selection (IBPS) for the recruitment of Marketing Officers in various public sector banks in India. The Marketing Officer is responsible for handling marketing strategies, promoting banking products and services, and creating business opportunities for the bank.

Key Highlights of IBPS SO Marketing Officer Exam:

1. Eligibility Criteria:

   • Educational Qualification:
     
     • Candidates must have a degree in any discipline from a recognized university.
     • In addition to the degree, candidates must have a Post Graduate Degree (MBA) in Marketing/ PGDM (Post Graduate Diploma in Management) in Marketing or any other equivalent qualifications from a recognized institution.
   • Age Limit:
     
     • Candidates should be between 20 and 30 years of age as of the cutoff date, with relaxation for reserved categories (SC/ST/OBC/PwD).

2. Exam Stages: The IBPS SO Marketing Officer exam is conducted in three stages:

   • Preliminary Exam (Prelims)
   • Main Exam (Mains)
   • Interview

3. IBPS SO Marketing Exam Pattern:

   • Preliminary Exam (Prelims): The Prelims exam is only for the Marketing Officer (Scale I) role, and it consists of:

     1. Reasoning Ability – 50 questions (50 marks)

     2. English Language – 50 questions (25 marks)

     3. Quantitative Aptitude – 50 questions (50 marks)

     • Total: 150 questions (125 marks)
     • Duration: 2 hours
     • Negative Marking: 0.25 marks for each wrong answer.

   • Main Exam (Mains): The Main exam consists of:

     1. Professional Knowledge (Marketing) – 60 questions (60 marks)

     2. Reasoning Ability – 50 questions (50 marks)

     3. English Language – 50 questions (25 marks)

     4. Quantitative Aptitude – 50 questions (50 marks)

     • Total: 150 questions (150 marks)
     • Duration: 2 hours
     • Negative Marking: 0.25 marks for each wrong answer.

   • Interview:

     • Candidates who clear the Mains exam are invited for an Interview.
     • The Interview carries 100 marks.
     • The final selection is based on the combined score of the Mains exam and Interview.

4. Syllabus for IBPS SO Marketing Officer Exam:

   • Prelims:

     • Reasoning Ability: Puzzles, seating arrangements, blood relations, coding-decoding, logical reasoning.
     • English Language: Reading comprehension, error spotting, sentence correction, vocabulary.
     • Quantitative Aptitude: Number series, data interpretation, percentages, profit & loss, averages.

   • Mains:

     • Professional Knowledge (Marketing): Marketing concepts, consumer behavior, brand management, marketing strategies, digital marketing, market research, product lifecycle, advertising, promotions, and sales strategies.
     • Reasoning Ability & Quantitative Aptitude: As mentioned in Prelims.
     • English Language: Reading comprehension, grammar, vocabulary, sentence formation.

5. Salary and Benefits:

   • The starting salary for an IBPS SO Marketing Officer is typically between ₹35,000 to ₹40,000 per month, depending on the bank and location.
   • Additional allowances include Dearness Allowance (DA), House Rent Allowance (HRA), Special Allowance, and Medical Benefits.

6. Application Process:

   • Candidates need to apply online through the official IBPS website.
   • The application fee is generally around ₹850 for General/OBC candidates and ₹175 for SC/ST/PwD candidates.

7. Important Dates (for IBPS SO 2024):

   • Notification Release: Likely in November 2024
   • Application Start Date: Likely in November 2024
   • Application End Date: Likely in December 2024
   • Preliminary Exam: Likely in January 2025
   • Main Exam: Likely in February 2025
   • Interview: Likely in March 2025

8. Final Selection:

   • Final selection for IBPS SO Marketing Officer is based on the combined marks of the Mains exam and Interview.
   • Interview Weightage: Usually, the Interview has a weightage of 100 marks.
   • Cut-off Marks: Candidates must clear the cut-off in each stage of the exam to qualify for the next round.

Final Remarks:

The IBPS SO Marketing Officer exam provides a unique career opportunity for candidates with a background in marketing and business administration. The role of a Marketing Officer in a bank offers significant responsibilities, including product promotion, market analysis, and developing strategies to increase the bank’s market presence.

For the latest updates and detailed information, candidates are advised to visit the official IBPS website: www.ibps.in.